Reminder: help us show young people what driving in logistics really looks like

Generation Logistics is asking for short, authentic case studies and contributors that highlight:

• The positives of life as a professional driver today.

• Career progression, earnings and long-term opportunity.

• Different personality types and backgrounds suited to driving.

• Lifestyle benefits – freedom, independence, and variety.

• The real people behind the wheel.

These stories will underpin Generation Logistics’ social media and PR content, ranging from quick, informal ‘in-cab’ interviews to Top Trumps-style driver profiles and case studies. Together, they will help young people see driving not as a last resort but as a skilled, respected and future-proof career choice.

Your support is essential. We cannot deliver this campaign without drivers willing to share their experiences and access to member organisations who are proud of the people they employ.

If you can support the campaign, please get in touch with Bethany Windsor by 27 February: [email protected]