Home News Features Compliance

🕒 Article read time: 2 minutes

Manchester, Nottingham and Birmingham... look out for the Generation Logistics AdVans this weekend!


Generation Logistics, the award-winning awareness campaign for the sector, is continuing to innovate in the ways people consider careers in logistics with the use of three innovative AdVans to coincide with GCSE results day.

The vans, which will carry the campaign’s distinctive orange and black livery and messages for those considering their career options after receiving their GCSE results, will be on the streets of Manchester, Birmingham and Nottingham over Bank Holiday weekend to raise awareness of the careers that the logistics industry has to offer.

GL-vans1-900x400.png

And, as Phil Roe, the campaign’s executive sponsor explains, the creative execution used will encourage young people to interact with the opportunities that the industry has to offer, there and then: “We all know that young people want instant experiences, from social media to direct contact with opportunities,” he explains, “and so we are using the AdVans to test their response to our campaign exactly where they spot them, on the streets.

"By using QR codes on the vehicles, we are confident that young people that spot our vans out and about will interact with them there and then – it’s an opportunity to demonstrate how forward thinking and different our industry is, and challenge any preconceptions that they may have about our sector.”

Anyone who spots the Generation Logistics AdVans out and about is asked to post images of them on social media with the hashtag #GenerationLogistics.

GL-vans2-900x400.png

And as Roe continues, this activity is ideally timed to kickstart the campaign’s Back to School focus, as well as the start of its third year: “This is the perfect timing to refocus attention on the Generation Logistics campaign, as we start planning our third year of activity and young people eye the return to school after their summer holidays.

"We have ambitions to extend our work into junior schools in our third year, as well as continuing to work with senior schools and across social media to raise awareness of the sector, so now is an ideal time for potential sponsors to come on  board and reap the benefits of the awareness that Generation Logistics creates for career opportunities in the industry.”

GL-vans3-900x400.png

Click any image to visit Generationlogistics.org

For more information about becoming a Generation Logistics sponsor, please email generationlogistics@logistics.org.uk.  

The campaign’s third year of activity gets under way on 1 October 2024.

Published On: 22/08/2024 14:00:00

 

Comments Section

If you are a Logistics UK member login to add comments.

There are no comments yet.

News In Brief

Logistics UK meets senior government officials in the Cabinet Office

Parliament may be in recess but Logistics UK’s Director of Policy Kevin Green and Deputy Director of Policy, Michelle Gardner, are keeping up our engagement with government and met with senior government officials on Thursday 15 August.

Green and Gardner discussed the importance of the logistics sector and emphasised how regular dialogue between Logistics UK and the government is essential in growing the economy.

Green commented: “It was great to meet with the Deputy Directors in the Cabinet Office. We discussed how logistics underpins every sector of the UK’s economy and how vital it is to driving future growth – investment in it, and the infrastructure it needs, can support the government’s ambitions for growth.

“Logistics UK is urging the government to consider the everyday needs of the sector as part of the planning and construction process, to allocate sufficient space for logistics facilities and ensure that the needs of the sector are included as an integral part of any planning process.

“We look forward to continuing our dialogue with senior government officials when Parliament reconvenes at the beginning of September.”

Latest articles

Continental Tyres prepares fleets for Christmas rush with tyre advice videos

As we approach Christmas, the demands placed on logistics and transport operations are some of the highest of the year.

Read time: 2 minutes

View article

Ask the MAC

With Becky Martin, Senior Transport Advisor, Logistics UK.

Read time: 2 minutes

View article

Generation Logistics Case Study

Niall Delargy, Senior Marketing Executive – Cubo

Read time: 2 minutes

View article

E-news archive

You can also view our e-news archive here.

E-news archive

Interested in Membership?

Get in contact using the Membership Enquiry Form.

Membership Enquiry Form

Logistics Magazine Portal

The hub for finding relevant and informative features, news & compliance guides from Logistics Magazine

Logistics Magazine Portal Home

Sponsorship Opportunities

Learn more about advertising on the new digital Logistics Magazine, with a variety of advert options to reach 30,000 relevant readers.

Sponsorship Opportunities

Magazine Contents

News

Logistics Magazine will cover all the latest news on stories breaking in the industry, including developments on COVID-19,  Brexit, Clean Air Zones, transport law and decarbonisation.

News

Features

Our frequent features will tackle the broader issues affecting logistics such as the COVID-19 vaccination programme, technology and innovation, the political and economic landscape, global trade and the drive to reduce emissions across all transport modes.

Features

Compliance

Each month we explore a different topic in depth in our popular Compliance section, while each week we will publish answers put to our Member Advice Centre team.

Compliance

View Supplements and Previous Printed Editions

View Supplements and previous printed editions of Logistics Magazine here.

Previous