Home News Features Compliance

🕒 Article read time: 2 minutes

Generation Logistics set to shift perceptions of the logistics sector


Next Wednesday (10 August 2022) will see the public launch of Generation Logistics, a year-long, high-profile national campaign of engagement and promotional activities, which aims to shift perceptions of the industry and attract the next generation of logistics workers.

The campaign will use a broad mix of media to convey its key messages, including television, radio, print and digital, as well as social media and conventional PR activity.

Created following a collaboration between Logistics UK and the Chartered Institute of Logistics and Transport (CILT), Generation Logistics is an industry-led campaign which is fully supported by government, with the Department for Transport (DfT) acting as lead supporting department. Sponsors for the campaign include businesses from all transport modes as well as a number of key industry bodies, ensuring that Generation Logistics is truly representative of all sides of the logistics sector.

“Following our industry launch at Multimodal 2022 in June, we are extremely excited to be launching the Generation Logistics campaign to the wider public next week,” said Phil Roe, President of Logistics UK and a leading champion of the Generation Logistics campaign.

“We’re delighted that we have already exceeded our targets for industry support and sponsorship. This money will be utilised to maximum effect to create more than half a billion opportunities for people to learn about the breadth and diversity of the logistics sector and its vital role in the nation’s economy.

“This campaign represents a huge opportunity to shift perceptions of the sector, encourage the next generation of logistics workers to engage with the wide choice of career opportunities available and keep the nation’s supply chain protected.

“If the first year is as successful as we hope it will be, then Generation Logistics could be extended to grow its impact over time.”

*www.logistics.org.uk/generation-logistics

Published On: 04/08/2022 16:00:00

 

Comments Section

If you are a Logistics UK member login to add comments.

There are no comments yet.

Latest articles

Generation Logistics Case Study

Tom Spinks: Role: Product Director - Technology Employer: Wincanton

Read time: 2 minutes

View article

Ask The Mac

With Dan Crutchington, Senior Transport Advisor

Read time: 2 minutes

View article

Logistics UK publishes Low Carbon Fuels Guide

The logistics sector is embracing the decarbonisation agenda and is committed to playing its part to help the UK achieve net zero.

Read time: 2 minutes

View article

E-news archive

You can also view our e-news archive here.

E-news archive

Interested in Membership?

Get in contact using the Membership Enquiry Form.

Membership Enquiry Form

Logistics Magazine Portal

The hub for finding relevant and informative features, news & compliance guides from Logistics Magazine

Logistics Magazine Portal Home

Sponsorship Opportunities

Learn more about advertising on the new digital Logistics Magazine, with a variety of advert options to reach 30,000 relevant readers.

Sponsorship Opportunities

Magazine Contents

News

Logistics Magazine will cover all the latest news on stories breaking in the industry, including developments on COVID-19,  Brexit, Clean Air Zones, transport law and decarbonisation.

News

Features

Our frequent features will tackle the broader issues affecting logistics such as the COVID-19 vaccination programme, technology and innovation, the political and economic landscape, global trade and the drive to reduce emissions across all transport modes.

Features

Compliance

Each month we explore a different topic in depth in our popular Compliance section, while each week we will publish answers put to our Member Advice Centre team.

Compliance

View Supplements and Previous Printed Editions

View Supplements and previous printed editions of Logistics Magazine here.

Previous