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Generation Logistics set to shift perceptions of the logistics sector
Next Wednesday (10 August 2022) will see the public launch of Generation Logistics, a year-long, high-profile national campaign of engagement and promotional activities, which aims to shift perceptions of the industry and attract the next generation of logistics workers.
The campaign will use a broad mix of media to convey its key messages, including television, radio, print and digital, as well as social media and conventional PR activity.
Created following a collaboration between Logistics UK and the Chartered Institute of Logistics and Transport (CILT), Generation Logistics is an industry-led campaign which is fully supported by government, with the Department for Transport (DfT) acting as lead supporting department. Sponsors for the campaign include businesses from all transport modes as well as a number of key industry bodies, ensuring that Generation Logistics is truly representative of all sides of the logistics sector.
“Following our industry launch at Multimodal 2022 in June, we are extremely excited to be launching the Generation Logistics campaign to the wider public next week,” said Phil Roe, President of Logistics UK and a leading champion of the Generation Logistics campaign.
“We’re delighted that we have already exceeded our targets for industry support and sponsorship. This money will be utilised to maximum effect to create more than half a billion opportunities for people to learn about the breadth and diversity of the logistics sector and its vital role in the nation’s economy.
“This campaign represents a huge opportunity to shift perceptions of the sector, encourage the next generation of logistics workers to engage with the wide choice of career opportunities available and keep the nation’s supply chain protected.
“If the first year is as successful as we hope it will be, then Generation Logistics could be extended to grow its impact over time.”
Published On: 04/08/2022 16:00:00