🕒 Article read time: 2 minutes
Generation Logistics campaign cuts through to the people and talent that matter – and the numbers prove it
The Generation Logistics awareness campaign was launched last August and some of the statistics it’s generated as it approaches the end of its first year have been nothing short of remarkable.
- 650k+ visits to the Generation Logistics web Hub
- 3 million+ engagements on social media
- 150+ pieces of national editorial media coverage
- Described by the DfT as “a down payment on the workforce of the future”
In its second year, Generation Logistics will build on these impressive results and is making it easier for companies of all sizes to get involved by enabling businesses with turnovers of less than £20m to join as Silver sponsors for just £2,000 per annum.
The new heavily discounted sponsorship package ensures companies, whatever their size, will be able to tap into the ever-expanding Generation Logistics network, promote entry-level schemes, amplify social media posts using the campaign’s channels and participate fully in Generation Logistics Week.
As Logistics UK’s President and Executive Sponsor of Generation Logistics, Phil Roe says: “For the industry to thrive and attract the next generation of talent, it’s vital that the whole sector comes together behind Generation Logistics.
“We are passionate about representing the whole sector which is why we have introduced a substantially discounted opportunity for smaller companies.
“Over the last year, the industry has delivered a high-profile, national awareness campaign – the first time this has happened – and we are definitely shifting perceptions.
“The next phase is going to be even better and I would urge companies of all sizes to come forward and support the campaign in its second year.”
Generation Logistics is highlighting the varied roles that exist in the sector and cutting through to the talent that can drive individual business and the industry as a whole forward.
If you want to be part of the movement and secure the talent of the future, become a sponsor now.
Published On: 02/08/2023 13:59:46
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In brief
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