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Month in the media – September 2021
September has been another busy month for Logistics UK’s media team who secured almost 2,000 pieces of editorial coverage between 25 August 2021 – 28 September 2021, creating the opportunity for 503 million people to see Logistics UK and its messages featured in the media.
Radio and TV broadcasts – 230
National online and printed press – 237
Regional press – 48
Online (transport, regional and trade) – 1,339
Magazines (printed transport and trade magazines) – 76
FTA Ireland coverage – 19
The media team’s swift response to the unfolding fuel shortage, and willingness to offer comment and spokespeople, ensured Logistics UK’s messages were widely picked up across national and trade media. National coverage achieved included The Times, The Daily Telegraph Online, The Guardian and the Metro. The team also secured over 100 pieces of broadcast coverage on the subject, including Times Radio, BBC Radio 4, BBC News, Sky News, Talk Radio and LBC.
GOVERNMENT’S PACKAGE OF MEASURES
As well as issuing a Logistics UK press release, the press team secured a quote in the government’s announcement on its package of measures aimed at improving the driver shortage crisis. As a result, the team secured extensive coverage both at home and abroad on the topic, including mentions in national titles such as the Financial Times, The Independent, the Evening Standard and on the Press Association’s national and international feeds, which go to every newsroom in the world. The team also placed broadcast interviews with top broadcasters including BBC News, Sky News, CNN, BBC Radio 5 Live, as well as regional radio stations such as BBC Radio Bristol, BBC Radio Kent and BBC Radio Wales. As well as this, the team secured global coverage reaching as far afield as UAE, Malaysia, Australia and New Zealand.
THE MONTH AHEAD
The continuing effects of the driver shortage look set to remain front of mind during the coming month. In addition, Logistics UK’s Discover Logistics Careers event takes place from 29 October to 1 November: has your business signed up to take part? Key national title The Sun on Sunday is already confirmed as a key backer of the campaign, and the BBC has also confirmed it will be supporting the activity to drive footfall nationwide. Please consider how your organisation could get involved and register your activities at https://logistics.org.uk/discover-logistics-careers.
Have you got a story? If you are keen to speak to the media about a pressing issue – from Brexit readiness to skills shortages, urban restrictions to future logistics – or to shout about some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact Eleanor, Freya or Rona in the media team at firstname.lastname@example.org – we look forward to hearing from you!
Published On: 30/09/2021 16:00:42