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Month in the media – April 2021
The Logistics UK media team has kept the business group in the headlines in the past month, securing 595 pieces of editorial coverage between 23 March 2021 – 28 April 2021.
Radio and TV broadcasts – 37
National online and printed press – 27
Regional printed press – 8
Online (transport, regional and trade) – 478
Magazines (printed transport and trade magazines) – 45
INBOUND COVID-19 TESTING REGIME
Following the government’s announcement that drivers and other logistics workers arriving into the UK will need to be tested for COVID-19, the Logistics UK press team secured broadcast coverage on Radio 4, Sky News, BBC News Channel, BBC Radio 2, BBC Radio 6 and BBC Radio 5; many thanks to the policy team for making themselves available for these interviews. The press team also secured coverage of Logistics UK’s reaction to the news in national print and online titles, including Mail Online, Evening Standard, The Independent, Press Association, and The Independent Daily Edition, made possible by the team’s close relationships with national journalists and quick response to the announcement.
REMOVAL OF KENT ACCESS PERMIT AND OPERATION BROCK CONTRAFLOW
Testament to the hard work undertaken by logistics businesses across the supply chain to ensure operations are border ready before hauliers embark on travel to the Channel ports, the government announced the removal of the Operation Brock contraflow and Kent Access Permits. Logistics UK’s press team secured interviews with the policy team on top tier local media: BBC South East Today, ITV Meridian, BBC Radio Kent, and BBC 1 South East Breakfast.
ITT HUB SPEAKER PROGRAMME LAUNCH
Logistics UK was pleased to announce the speaker programme at the Future Logistics Conference at ITT Hub, due to take place on 30 June and 1 July 2021, with the press release securing coverage across key transport and logistics titles, including Transport & Logistics and Motor Transport.
SUEZ CANAL DISRUPTION
Logistics UK’s response to the stranded cargo vessel in the Suez Canal, the Ever Given, secured coverage globally, with the statement published as far as Malaysia, Australia, and UAE, in addition to the BBC News site in UK.
The month ahead: Logistics UK’s press team will be promoting Logistics UK’s confirmed events for 2021, including Fleet Engineer, the Transport Manager conference series, and Future Logistics Conference at ITT Hub; other priorities for the next month include campaigning for action on skills and communicating with European media on the need to prepare for new border controls for imports to the UK.
Have you got a story? If you are keen to speak to the media about a pressing issue – from Brexit readiness to skills shortages, urban restrictions to future logistics – or to shout about some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact Eleanor, Freya or Rona in the media team at email@example.com – we look forward to hearing from you!
Published On: 29/04/2021 17:00:49