Wynnstay and Supply Chain Consultancy team case study


Since 1918, Wynnstay has strived to serve the farming community, continually improving its product and services portfolio to better meet the needs of the changing agricultural industry.


Wynnstay Group manufactures and supplies agricultural products to farmers and the wider rural community across the UK.  Wynnstay has become a leading supplier of agricultural products and services, with the ability to offer the whole package to farmers. Spanning three main divisions; Feed, Arable and Retail Stores supplying agricultural supplies, customers can access all the necessary farming requirements through a variety of distribution channels including the depot network of stores for collection and direct to farm deliveries. The stores business has over 50 local depots throughout the UK.


With their ongoing commitment to continuous improvement the Wynnstay management invited the Supply Chain Consultancy (SCC) team at Logistics UK to review their business activities and help support the Board with some strategic decisions around the future organisation of their Network.


The Logistics UK team evaluated the data and options using their in house models, transport planning and simulation tools. This analysis recommended future scenarios and a business case was shared with the Wynnstay Management Board. 


The Wynnstay team is now embarking on the implementation of a new Distribution model that will deliver improved service levels, better product availability and a reduction in inventory.


"The team at Logistics UK were able to accelerate our thought processes through detailed analysis, and answer some questions that we had been asking ourselves for a while. Our strategy is now clear and agreed across the business. We would have no hesitation in working with the Logistics UK team again.”  Paul Godwin, Procurement and Operations Director at Wynnstay


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