Join the movement - become a Generation Logistics sponsor

About to enter its third year, the campaign is now open for sponsorship from businesses across the sector which are committed to futureproofing the workforce and ensuring the security of the supply chain for years to come. Managed by CILT (UK) and Logistics UK, the campaign has already been supported by more than 50 businesses and industry bodies. 

As Phil Roe, Executive Sponsor of the campaign explains, the work must continue if logistics is not to lose future talent to other sectors: “The response to the Generation Logistics campaign has been incredible: in less than two years, working with our supportive sponsors and partners, we have generated more than 1.4 billion opportunities for our target audience to learn more about the sector, with information about real people doing real jobs as well as a call to action to become the logisticians of the future.

“From a standing start, this is incredibly encouraging but we must be under no illusion that the job is done. Other sectors across the economy are also experiencing their own skills shortages and we need to maintain our awareness and appeal to embed logistics as an exciting, fulfilling lifelong career to rival better-known “traditional” occupations like retail or manufacturing.

“In addition to communicating direct to young people of all backgrounds through our creative and engaging social media activity, the second year of the campaign has extended awareness to educators, with more than 3,000 downloading our curriculum-mapped classroom materials and the first Generation Logistics Week shining the spotlight on the sector for teachers and pupils alike.

"Our ambition for year three of the campaign is to extend our reach to younger pupils in primary education, while continuing our communication to embed logistics as a career of choice for those of all backgrounds.”

However, as Roe explains, the continued success of the campaign depends on the support of businesses from across the logistics sector: “The ownership and success of the Generation Logistics campaign rests with every business of all sizes from across our industry, for whom involvement as a sponsor will to raise their profile as an employer of choice to young people across the UK.

"While we have been very successful in our first two years of activity, the job is far from completed. We need to ensure that we can shape and futureproof the sector by keeping the campaign front of mind for those making career choices, reaching as many people as possible, so that logistics becomes embedded in their minds as their top choice.

"I hope that we can continue to rely on the support of the whole sector and look forward to welcoming forward-thinking businesses to keep sharing the message that logistics offers a fulfilling, exciting role for everyone.”

Get involved here.

Published On: 29/08/2024 14:00:00

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