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Generation Logistics powers into its second year with support from the Department for Transport
Generation Logistics, the industry-led and Government-backed initiative tasked with increasing awareness and finding the next generation of logistics talent, has secured backing from the Department for Transport (DfT) as it continues the communication and education programme into a second year.
Speaking at Road Transport Expo 2023, Transport Secretary, Mark Harper said: “The first year of government funding has had a positive impact, showcasing the diversity of career opportunities in this vital sector. That is why we are pleased to announce additional year two funding to further build resilience into the sector.
““We continue to work closely with industry leaders, like CILT (UK) and Logistics UK, to fully understand the needs of the industry and this is yet another step we are taking to grow the economy and support industry across the UK.”
Phil Roe, President of Logistics UK and Executive Sponsor of Generation Logistics, said: “This support lays the foundations for the campaign to push into its second year at what is a critical time for the industry. As a sector, it is incumbent on us to do everything we can to highlight to young people embarking on their careers that logistics is an amazing sector to go into.”
Launched in August 2022, Generation Logistics is a collaboration between more than 40 leading companies and trade associations from across the industry, managed by the Chartered Institute of Logistics and Transport (CILT(UK)) and Logistics UK.
To date, the campaign has generated impressive results:
- Reached an audience of over 340 million people
- Generated over 500,000 visits to the Generation Logistics Hub (www.generationlogistics.org)
- Resulted in almost three million engagements on social media alone
Published On: 29/06/2023 12:00:00
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