Mercedes-Benz Vans MD leaves to run its newest dealer group

Bridge joins eStar Truck & Van on 1 February 2021, where he will work closely with transport entrepreneur Sid Sadique, who launched his latest venture in September. eStar Truck & Van represents Mercedes-Benz in the North West and North Wales from headquarters in Warrington and other branches on Deeside, and in Liverpool, Manchester and Stoke-on-Trent.

Bridge, who grew up in the North West and still lives in the region, began his commercial vehicle career in 1983 at a heavy truck dealership. He moved into heavy truck rental prior to joining Mercedes-Benz as a Regional Fleet Manager 20 years ago. A couple of promotions followed before 2014, when, following the formal separation by the manufacturer of its heavy and light commercial vehicle operations, Steve became the first Managing Director of Mercedes-Benz Vans UK.

During his time at the helm, Mercedes-Benz Vans UK’s sales grew from 25,000 vehicles a year to a peak of 44,000 units in 2019; introducing new models including the ground-breaking, zero-emission eVito and eSprinter. Bridge also steered the business on its transformation from vehicle manufacturer to provider of holistic transportation and mobility solutions designed to keep businesses moving.

“I’m passionate about the Mercedes-Benz brand and delighted that although I’m leaving the company with which I’ve spent the last two very happy decades, in my new position I’ll still be representing the world’s number one truck and van business,” he said. “The opportunity to oversee eStar Truck & Van during a period of exciting evolution is one I’m relishing, and which I simply couldn’t resist.”

*https://www.mercedes-benz.co.uk/vans/en

Published On: 19/11/2020 16:00:01

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