Generation Logistics continues to future-proof the logistics industry as it launches second year of campaign

Over the last year, Generation Logistics has delivered a comprehensive awareness campaign – with 3.7 million social media engagements and 789,000 visitors to its hub – championing individuals and “best in class” organisations to highlight the varied and stimulating careers that exist across the sector.  

In addition to its managing organisations, the Chartered Institute of Logistics and Transport (CILT(UK)) and Logistics UK, and the Department for Transport, over 40 companies and industry organisations have signed up to be part of the campaign for its second year. 

Generation Logistics Executive Sponsor, Phil Roe said: “When we set up Generation Logistics we were adamant it had to be a cross-industry campaign, and we are delighted to have such a wide range of organisations on board for our next phase.   

“In the first year it has been heartening seeing the industry working together for the common good of the profession and I’m positive this will continue into year two of the campaign.” 

The next phase of the campaign will focus on raising awareness of logistics as a career option among 13- to 24-year-olds, as well as educators in schools and colleges.  

Teachers will be able to download logistics themed curriculum-mapped resources that can be used to teach a range of subjects including maths, business studies and geography.   

In addition, Generation Logistics is producing a careers guide to logistics that will be made available to every school and college in the UK, featuring case studies from the campaign’s Gold Sponsors as well as information about the wide range of careers represented in the industry. 

The Department for Transport continues to support the campaign, with Roads Minister Richard Holden commenting: “We want the freight and logistics sector to retain and attract diverse talent from across the whole country.  

“That is why we have invested £645,000 over two years as part of our Future of Freight Plan to make the Generation Logistics campaign a success. 

“It is fantastic to see Generation Logistics kickstart its second year of campaigning with a renewed focus on education, as we continue to future-proof the industry by making logistics and freight an attractive career choice for the next generation.” 

The companies and organisations that have signed up to support Generation Logistics in its second year are currently as follows: 

GOLD SPONSORS 

ASDA Group Limited 

CEVA Logistics Limited 

Department for Transport 

DHL International (UK) Limited 

Eddie Stobart Limited 

GXO Logistics UK Limited 

Kinaxia Transport and Warehousing Limited 

Maersk Logistics and Services UK Limited 

Marshall Fleet Solutions 

Prologis UK Limited 

SEGRO plc 

Tesco plc 

Wincanton plc 

SILVER SPONSORS 

Amazon UK Services Limited 

Cubo Solutions Limited 

DFDS Seaways plc 

Europa Worldwide Group Limited 

Hoyer Gas & Petroleum Logistics Limited 

Hughes Driver Training  

Innovate Freight 

Kuehne + Nagel Limited 

Martin Brower UK Limited 

Metro Supply Chain Limited  

Ministry of Defence 

National Highways Limited 

Network Rail Limited 

Premier Logistics 

Skills for Logistics Limited 

UKWA Limited 

Welch’s Transport Limited 

WH Malcolm Limited 

X2 (UK) Limited 

PARTNERS 

British International Freight Association 

British Ports Association 

Chemical Business Association 

The Cold Chain Federation 

Rail Freight Group  

Road Haulage Association 

Road to Logistics CIC 

The International Air Cargo Association 

Transaid 

“Our job is to tell the story of logistics, and the best way we can do that is to draw on the experiences of the world-class logistics profession that we have in the UK,” continues Mr Roe.  

“We would like to extend our heartfelt thanks to all our sponsors, whether they are new this year or have been with us from the start.  

“Every day, these companies are solving supply chain challenges that keep the UK moving, but they are far from everyday problems.   

“Generation Logistics is passionate about showing how nuanced the profession is and demonstrating the variety of equally critical roles that exist within the industry.” 

Organisations can still join the initiative and, to enable companies of all sizes to get involved, Generation Logistics has introduced an accessible, lower cost sponsorship package for smaller organisations.  

As the campaign moves into its next phase, companies with an annual turnover of less than £20m will be able to join the industry campaign as Silver sponsors for £2,000 pa.   

Gold and Silver sponsorship options are also available for larger organisations and companies looking to join Generation Logistics can download more information from the campaign’s hub – Become a Sponsor. 

*www.logistics.org.uk/campaigns          

Published On: 19/10/2023 14:30:00

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