Sponsor Generation Logistics – is your company involved?

Is your company Generation Logistics?  The industry’s award winningaward-winning awareness and recruitment campaign has already changed perceptions of the sector among young people in its first two years, but there is still much to be done.   

The last 12 months has seen the very first Generation Logistics Week organised in secondary schools and colleges, alongside the creation of the industry’s first set of curriculum-mapped resources for those ages 13-18, and plans are now afoot to expand this work into primary schools alongside the continuation of the campaign’s comprehensive social media campaign targeting young people, but to make this a reality, the industry needs to continue to sponsor the activity.

As Phil Roe, the campaign’s executive sponsor explains, there is still much to be done: “Generation Logistics has got off to the most amazing start, thanks to the support of many forward-thinking businesses. But we are still a long way from being the first career choice among young people and are still not thought of in the same breath when it comes to roles in retail, manufacturing or even hospitality.  

“It’s up to our whole industry to get behind the campaign as sponsors to keep the momentum going that has been built up over the past two years and ensure that other industries don’t poach the talent pool that we need to futureproof the sector.

"Otherwise, we will be at risk of experiencing skills shortages as we have in the past and struggling to fill vacancies like drivers, something none of us wants to experience again.” 

To find out more about becoming a Generation Logistics sponsor, please email generationlogistics@logistics.org.uk to receive a prospectus.   

Published On: 05/09/2024 14:30:00

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