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A month in the media – August 2023
Logistics UK has maintained a significant presence in the news over the past month on behalf of its members, thanks to the efforts of the press office team.
By maintaining and building strong relationships with the media, and providing timely responses to issues, the team has generated significant coverage on topics ranging from decarbonisation to skills and the Windsor Framework.
Between 28 July and 29 August, 136 items of editorial coverage were placed by the team, creating the opportunity for over 22 million people to see Logistics UK’s opinions.
Coverage at a glance: the numbers
National online and printed press – 7
Broadcasts – 3
Regional newspapers (printed) – 2
Online (transport, regional and trade) – 82
Magazines (printed transport and trade magazines) – 26
FTA Ireland coverage – 16
Decarbonisation
Logistics UK's comments on decarbonising HGVs were published in the print and online editions of City AM and several other news outlets.
Borders
Logistics UK's comments on the cost of disruption at the Channel were published in an article on The Guardian website, and an interview took place on Heart Radio regarding Operation Brock. The business group was quoted in an article regarding food import checks on the Daily Mirror and other news websites, including MSN, and an interview took place on BBC1 NI Newsline regarding labelling requirements for goods as a consequence of the Windsor Framework.
Skills
Generation Logistics achieved coverage in an article on The Sun Online regarding a female truck driver who is a Generation Logistics ambassador, and featured on Mail Online and Yahoo! UK and Ireland on careers in the logistics industry.
Fuel prices
An interview took place on BBC1 Northern Ireland’s Newsline programme regarding rising fuel prices.
The month ahead
Over the next month, the Logistics UK media team will be focusing on policy-related issues such as decarbonisation and skills, and reacting to breaking news stories as they unfold. The team will also continue to work on promoting Logistics UK’s 2023 events programme, with particular focus on the Van Awards which take place on 15 September, the autumn Transport Manager conference series which also gets under way in September, culminating with the Logistics Awards in December.
Have you got a story? If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to highlight some of the great work your organisation is doing, we would love to hear from you.
We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press.
Please contact Freya, Lauren or Jackie in the media team at press.office@logistics.org.uk – we look forward to hearing from you!
*www.logistics.org.uk/campaigns
Published On: 31/08/2023 16:00:00
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