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Month in the media - November 2023
During November, the Logistics UK press office has been busy providing comment on a variety of issues to ensure the views of its members maintain a significant presence in the headlines.
Key topics generating media interest of note include decarbonisation, industrial action in Northern Ireland and the skills shortage.
By establishing and strengthening strong relationships with the media, and providing timely responses to issues and announcements, the Logistics UK press office team has ensured the opinions of its members are kept in the headlines.
Between 26 October and 28 November, 154 items of editorial coverage were placed by the team, creating the opportunity for around 85 million people to see Logistics UK’s opinions.
Coverage at a glance: the numbers
National online and printed press – 3
Broadcasts – 1
Regional newspapers (printed) - 3
Online (transport, regional and trade) – 121
Magazines (printed transport and trade magazines) – 22
FTA Ireland coverage – 4
Decarbonisation
An interview was placed on BBC1 Northern Ireland's The View programme featuring a Logistics UK spokesperson, including a discussion on the challenge of decarbonisation for the logistics industry and the need for government support.
Industrial action
Logistics UK’s comments on the effects of strike action by government-employed vets in Northern Ireland, and the subsequent disruption this caused to checks at ports, were published by the Financial Times and other news outlets including Yahoo! UK and Ireland, the Belfast Telegraph, the Irish News and The Grocer.
Autumn Statement
Following the Chancellor of the Exchequer’s Autumn Statement, Logistics UK’s comments were reported widely in the transport, trade and business media.
Generation Logistics
The Generation Logistics campaign was covered in the print and online editions of The Sun in an item on graduate scheme vacancies in the logistics industry, as well as another feature in the same title showcasing the success story of one of Generation Logistics' ambassadors.
The month ahead
Over the next month, the press team will be preparing to comment on the introduction of new border checks, to be introduced in early 2024, as well as reacting to breaking news stories as they unfold. The industry’s ongoing skills shortage will remain a focus as well as continuing promotion of the Generation Logistics campaign at every opportunity. The team will also be working on promotion of Logistics UK’s events programme, in particular the Logistics Awards which take place on 7 December.
Have you got a story? If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to highlight some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact the media team at press.office@logistics.org.uk – we look forward to hearing from you!
Published On: 30/11/2023 14:30:00
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