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Logistics UK media round, up May 2024


AKA - Where haven't we been?!

Logistics UK has maintained a high profile in the media during May, with the press office providing comment on a variety of issues to ensure its members’ views continue to be represented and heard by decision makers.

Key topics generating media interest during the month included border issues, Operation Brock – which was deployed on the M20 at the beginning of the school half-term holiday – and the announcement of the general election date, which provided an opportunity to revisit Logistics UK’s manifesto asks (originally revealed in January).

Between 24 April and 28 May 2024, 413 items of editorial coverage were placed, creating the opportunity for over 500 million people to see Logistics UK’s opinions. 

Coverage at a glance: the numbers  

National online and printed press – 1

Broadcasts – 289

Online (transport, regional and trade) – 88

Printed (trade magazines and regional newspapers) – 32

FTA Ireland coverage – 3

Border issues

Logistics UK achieved 287 national and regional broadcasts regarding the introduction on 30 April of post-Brexit border checks, with the business group’s comments featuring on BBC Breakfast, BBC News Channel, BBC World News, all national BBC radio stations, the Politico website and in the regional and trade press.

Interviews placed for members of the business group’s team of policy experts included BBC1 South East, BBC Radio 4 ‘You and Yours’, LBC News and international broadcast company Feature Story News.

Operation Brock

The press team took advantage of the school half-term holiday approaching to reiterate Logistics UK’s call for a permanent solution to Operation Brock, negotiating an interview with the  Global Radio network, as well as placing widespread coverage in the trade press.

General election announcement

A fast response to the announcement of the general election date, and redistribution of Logistics UK’s Manifesto (originally published in January), meant that the organisation’s comments were widely published in the media, including the reiteration of the business group’s call for a dedicated Logistics and Supply Chain Minister.

The month ahead 

The media team will continue to raise awareness of members’ opinions on issues affecting the sector and will publicise the industry’s asks of the next government in the run-up to the general election, including a focus on the regional manifestos published earlier in the year and opportunities with the devolved nations.

There will be continued focus on the introduction of the Border Target Operating Model and the challenges it presents for the industry, as well as the introduction of the EU Entry/Exit system later in the year.

The team continues to focus on the skills shortage, promoting the Generation Logistics campaign at every opportunity, as well as promotion of Logistics UK’s exciting 2024 events programme, which includes the Fleet Engineer and Transport Manager conferences, and the Logistics Awards.

Have you got a story? 

If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to highlight some of the great work your organisation is doing, we would love to hear from you. 

We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. 

And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press.

Please contact the media team at press.office@logistics.org.uk – we look forward to hearing from you.

Published On: 30/05/2024 15:00:00

 

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