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Month in the media – March 2023
March has been a busy month for the Logistics UK press office with a number of key topics high on news agendas, and the team has ensured the business group continues to maintain a significant presence in the headlines.
Topics that generated coverage of note include Northern Ireland and the Windsor Framework, delays to infrastructure projects and the spring Budget, all of which featured prominently in the coverage placed this month. By maintaining and building strong relationships with the media, and providing timely responses to issues, the team has ensured that the views of members are heard on these – and other – issues. The team achieved 538 items of editorial coverage between 23 February and 30 March, creating the opportunity for 73.9 million people to see Logistics UK and its messages.
COVERAGE AT A GLANCE: THE NUMBERS
National online and printed press – 21
Regional printed press – 12
Online (transport, regional and trade) – 446
Magazines (printed transport and trade magazines) – 47
FTA Ireland coverage – 7
NORTHERN IRELAND
Logistics UK’s comments on the Northern Ireland Protocol/Windsor Framework achieved widespread online coverage including several articles in The Times, as well as on Mail Online, the Evening Standard, The Independent, iNews, BBC, ITV, Sky, Yahoo! UK and Ireland, MSN, AOL and Reuters. Coverage also included around 230 regional newspaper and radio station websites and numerous trade publications.
INFRASTRUCTURE
An interview took place on BBC Radio 5’s Wake Up to Money programme in which government delays to transport infrastructure projects were discussed at length. Logistics UK’s attendance at a Transport Committee meeting to discuss why major road upgrades have been delayed and over budget was covered on the BBC News website.
SPRING BUDGET
Approximately 30 publications covered Logistics UK’s comments on the Chancellor’s spring Budget, with the main area of focus being the 5p per litre Fuel Duty cut retention.
INLAND BORDER FACILITIES SITES
The online version of iNews covered Logistics UK’s comments on unused Inland Border Facilities sites.
GENERATION LOGISTICS
Logistics UK’s participation in the Generation Logistics campaign was covered in a lengthy article in The Financial Times.
THE MONTH AHEAD
The Logistics UK media team will be reacting to breaking news stories as they unfold, as well as continuing to focus on decarbonisation and the skills shortage, with promotion of the Generation Logistics campaign at every opportunity. The team will also be working on promotion of Logistics UK’s new events programme for 2023, with particular focus on Vans Today which takes place on 27 April, Future Logistics Conference at ITT Hub which is on 10-11 May and Fleet Engineer on 22 June.
Have you got a story? If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to shout about some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact Freya, Lauren or Jackie in the media team at press.office@logistics.org.uk – we look forward to hearing from you!
*www.logistics.org.uk/media
Published On: 30/03/2023 16:00:32
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