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Month in the Media – October 2021
October has been another incredibly busy month for Logistics UK’s media team, who achieved over 450 pieces of editorial coverage between 29 September and 26 October and creating the opportunity for 145 million people to see Logistics UK and its messages featured in the media.
Radio and TV broadcasts – 89
National online and printed press – 64
Regional press – 32
Online (transport, regional and trade) – 233
Magazines (printed transport and trade magazines) – 37
FTA Ireland coverage – 8
With the continuing driver shortage and problems surrounding the supply of fuel and other products, the media team ensured Logistics UK’s messages were widely picked up across national, trade and broadcast media. National coverage achieved included items in the Financial Times, Daily Telegraph, Daily Mail, The Observer, The Guardian and the Evening Standard, and The Sun on Sunday publicised Logistics UK’s Discover Logistics Careers weekend. The team also secured 55 pieces of broadcast coverage on the subject, including repeated stories on LBC News and an interview on Sky News regarding changes to the cabotage rules.
Issues at Felixstowe
After it emerged that the UK’s largest container port – Felixstowe – was considering turning vessels away due to congestion issues, coverage of Logistics UK’s views was secured in the Daily Mail, Financial Times, Times Online, Telegraph Online, MSN, Bloomberg and many others. The organisation was named checked on the national ITV News and seven broadcast interviews were arranged, including BBC1’s Look East programme.
Northern Ireland Protocol
Following publication of the EU’s proposals for the Northern Ireland Protocol, national coverage was secured in The Guardian, BBC Online, i, Press Association, Evening Standard, Mail Online, MSN and Yahoo! and six broadcast interviews were organised, including the BBC News Channel, Al Jazeera and BBC Radio 4’s PM programme.
The month ahead:
The continued driver shortage, and the media’s ongoing concerns around potential Christmas disruption are likely to dominate enquiries to the press office, along with interest in the continued problems with global shipping.
Have you got a story? If you are keen to speak to the media about a pressing issue – from Brexit readiness to skills shortages, urban restrictions to future logistics – or to shout about some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact Eleanor, Freya or Rona in the media team at email@example.com – we look forward to hearing from you!
Published On: 28/10/2021 16:00:00