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Month in the media – July 2022
Despite the onset of summer holidays, and the supposed slowdown in the media as a result, logistics remains in the headlines thanks to the work of Logistics UK’s press office.
Key topics of note include the high cost of fuel, queues at Dover and Folkestone, careers in the logistics industry and driving safely in the recent heatwave have all featured prominently in the media, and the hard work of Logistics UK’s media team has ensured that the views of members are heard on these – and other – issues. The team achieved 888 items of media coverage between 29 June and 27 July, creating the opportunity for over 274 million people to see Logistics UK and its messages.
Coverage at a glance: the numbers
Radio and TV broadcasts – 32
National online and printed press – 61
Regional press – 4
Online (transport, regional and trade) – 754
Magazines (printed transport and trade magazines) – 36
FTA Ireland coverage – 1
Following Logistics UK’s letter to the Chancellor, Nadhim Zahawi, asking for a 6p per litre cut in fuel duty, our comments were widely published in the trade press. David Wells was interviewed live on the GB News ‘On the Money’ programme regarding the high cost of fuel and other issues affecting the logistics industry.
Around 600 items of coverage were achieved by the team as a result of the delays at Dover and Folkestone at the beginning of the school summer holidays. Highlights included around 50 national items including the Financial Times, Evening Standard, The Independent, Press Association, Mirror, Metro, ITV.com, Sky News Online, Mail Online, The Guardian, BBC Online and The Times. Broadcast interviews included the ITV Evening News, BBC South East Today, BBC Radio 4 and BBC Radio Scotland, and Logistics UK’s comments were broadcast on BBC Radio 2, LBC, TalkRadio and around a dozen BBC local radio stations.
Logistics UK’s President Phil Roe was quoted in the employment column in The Sun (the UK’s biggest newspaper), talking about the importance of the logistics sector and the job opportunities that are available.
An interview took place on LBC News during the recent heatwave on driving conditions and driver welfare.
THE MONTH AHEAD
The press team will be focussing on increasing operator costs and continuing to make the case for a reduction in fuel duty, backed up by the publication of this quarter’s Logistics Performance Tracker results. Next month will also see the launch of the industry’s Generation Logistics campaign which will highlight careers opportunities within the logistics industry to potential employees. In addition, promotion of Logistics UK’s forthcoming events programme will continue, particularly the 2022 Transport Manager conference series, the Logistics Awards and the Van Awards.
Have you got a story? If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to shout about some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact Freya, Lauren or Jackie in the media team at email@example.com – we look forward to hearing from you!
Published On: 28/07/2022 16:00:05