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June 2024 - A month in the media for Logistics UK
Media interest in logistics has continued to be high during June, with the Logistics UK press office busy providing comment on a variety of issues to ensure the views of its members maintain a significant presence in the headlines.
Key topics generating media interest during the month included the launch of the main parties’ general election manifestos, the publication of Logistics UK’s annual Logistics Report, the skills shortage and decarbonisation. Between 29 May and 25 June 2024, 131 items of editorial coverage were placed, creating the opportunity for over 542 million people to see Logistics UK’s opinions.
Coverage at a glance: the numbers
National online and printed press – 7
Online (transport, regional and trade) – 104
Printed (trade magazines and regional newspapers) – 16
FTA Ireland coverage – 4
Skills shortage
A background briefing and data were provided to the Sunday Times, which were subsequently included in an article on skills shortages.
Decarbonisation
The launch of the Council for Net Zero Transport, of which Logistics UK is a member, was covered by The Independent, The Standard, Mail Online, AOL and the regional and trade media, and an article on the route to net zero was published in New Scientist.
Infrastructure
Logistics UK was quoted in an article on FT.com regarding the Labour Party's plans for a National Wealth Fund, including the upgrading of ports and building of supply chains across the UK.
The month ahead
The media team will continue to raise awareness of members’ opinions on issues affecting the sector, in particular championing their asks of the new government following the general election.
There will be continued focus on border issues, in particular the introduction of the Border Target Operating Model and the challenges it presents for the industry, as well as the introduction of the EU Entry/Exit system later in the year. The team will continue to follow up with journalists on the key themes identified in the Logistics Report, and will continue to focus on the skills shortage, promoting the Generation Logistics campaign at every opportunity.
Logistics UK’s exciting 2024 events programme - which includes the autumn Transport Manager conferences, the Van Awards and the Logistics Awards - will be promoted at every opportunity.
Have you got a story?
If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to highlight some of the great work your organisation is doing, we would love to hear from you.
We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise.
And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press.
Please contact the media team at press.office@logistics.org.uk – we look forward to hearing from you!
Published On: 27/06/2024 15:30:00
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