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Two months in the media – December 2021 and January 2022
The skills shortage and changes to border controls have featured prominently in the news over the past two months, and Logistics UK’s media team has achieved 952 pieces of editorial coverage between 24 November 2021 and 25 January 2022 on these subjects and others, creating the opportunity for 177 million people to see Logistics UK and its messages.
Coverage at a glance: the numbers
- Radio and TV broadcasts – 196
- National online and printed press – 96
- Regional press – 44
- Online (transport, regional and trade) – 535
- Magazines (printed transport and trade magazines) – 70
- FTA Ireland coverage – 11
Over 200 items of coverage – including 105 broadcasts and 17 national press – were achieved on the launch of Logistics UK’s Skills Report 2021. National coverage achieved included editorial in the Sunday Times Online, BBC Online, Daily Mail, Daily Star, Daily Telegraph and i newspaper, and an interview was placed with LBC News. An interview with BBC Radio 4 Today was syndicated across all the network’s news bulletins, including BBC Radio 2, BBC Radio 3, BBC Radio 5 Live, BBC Radio 6 and regional radio stations. The team continues to secure coverage for the skills report, with recent items including iNews and the Daily Express.
Logistics UK’s involvement in setting up HGV skills bootcamps has featured in over 100 publications including the Financial Times, which quoted at length from the 2021 Skills Report. The organisation’s comments featured on BBC Online and the ITV website covered its calls for improved parking facilities in an article on the HGV driver shortage and its effect on Christmas supplies.
Following the introduction of new post-Brexit customs controls from 1 January, Logistics UK was quoted in the Daily Telegraph, the Independent and i newspaper, and an interview on BBC Radio 5 Live was also broadcast on BBC Radio 2. An interview was organised with Bloomberg TV regarding post-Brexit checks and supply chain issues, and Logistics UK's comments on plans for biometric checks at the Port of Dover were included in the Daily Express, the Evening Standard and in an article on the BBC website. Following border delays at Dover in January, Logistics UK was quoted in titles including Metro and The Independent.
TSC INQUIRY INTO THE ROAD FREIGHT SUPPLY CHAIN
Around 250 items of coverage were achieved following Logistics UK’s appearance at the Transport Select Committee inquiry into the road freight supply chain at the end of November. The organisation’s comments featured across the national, regional and trade press, including the Financial Times, The Times, Daily Mail, BBC, The Mirror, The Guardian, Daily Express and Sky News. Clips were broadcast on BBC Radio 4, BBC Radio 2, BBC Radio 5 Live, BBC1 South East and radio stations across the UK.
THE MONTH AHEAD
Issues around the UK/EU border, as well as a specific focus on the situation in Northern Ireland, look set to stay the headlines next month, and the media team will be working hard to ensure the views of members will be heard in the media. Other topics to be discussed include the launch of the 2022 lTT Hub and developments in the skills and recruitment space.
Have you got a story? If you are keen to speak to the media about a pressing issue – from Brexit readiness to skills shortages, urban restrictions to future logistics – or to shout about some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact Eleanor, Freya or Rona in the media team at email@example.com – we look forward to hearing from you!
Published On: 27/01/2022 16:00:13