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Month in the media – August 2021
August has been a very busy month for the Logistics UK press team, during which time it secured 556 pieces of editorial coverage between 27 July 2021 – 24 August 2021.
This created the opportunity for 214 million people to see Logistics UK featured in the media.
Radio and TV broadcasts – 165
National online and printed press – 60
Regional press – 7
Online (transport, regional and trade) – 272
Magazines (printed transport and trade magazines) – 48
FTA Ireland coverage – 4
JOINT LETTER WITH THE BRITISH RETAIL CONSORTIUM (BRC) TO THE DEPARTMENT FOR BUSINESS, ENERGY AND INDUSTRIAL STRATEGY (BEIS)
Logistics UK achieved more than 100 pieces of coverage for its joint letter to BEIS in partnership with the BRC, which outlined the key recommendations for the government to overcome the HGV driver shortage crisis and protect the supply chain. After placing the story in The Sunday Times exclusively, the Logistics UK press team harnessed its media contacts to secure coverage across the nationals – including the Financial Times, The Guardian, The Sun, BBC News, The Times and The Independent – and placed interviews with policy spokespeople on BBC Radio Five Live, LBC News, and several regional BBC Radio stations. Further coverage is still forthcoming on this opportunity.
LOGISTICS UK’S CALL FOR 10,000 TEMPORARY VISAS TO EU WORKERS
The media team’s press release announcing Logistics UK’s call for 10,000 temporary visas to EU workers to be granted to ease the driver shortage crisis in the short term was picked up across UK national and trade media, as well as news publications worldwide, including Australia, Malaysia, Canada and UAE. The team also placed interviews on the subject with BBC Breakfast News (with the interview repeated on BBC News throughout the day), BBC World News and ITV News, with interviews also being featured across multiple radio stations such as BBC Radio 5, BBC Radio 2, BBC Radio 4 and local BBC radio stations.
LOGISTICS UK’S EVENTS
The press team has been busy promoting Logistics UK’s upcoming events, including Fleet Engineer, Transport Manager, Van Operational Briefings, Van Awards and the Logistics Awards. The team has secured coverage for these events in a wider range of trade titles, including Forwarder Magazine, Green Fleet, Freight Industry Times, Logistics Voices and Materials Handling World.
THE MONTH AHEAD
The skills shortage will remain front of mind for the media over the coming month, as well as building awareness of and involvement in Logistics UK’s new campaign “Discovering Logistics Careers”, which all members are encouraged to support to help attract new workers to the industry. Media focus is also likely to switch to the new border control procedures which will be introduced from 1 October and Logistics UK has already offered spokespeople to the key print and broadcast media outlets.
HAVE YOU GOT A STORY?
If you are keen to speak to the media about a pressing issue – from skills shortages to future logistics – or to shout about some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact Eleanor, Freya or Rona in the media team at email@example.com – we look forward to hearing from you!
Published On: 26/08/2021 16:00:24