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A month in the media – May 2023
A variety of issues have hit the headlines during May, and the press office team has ensured Logistics UK and the views of its members continue to be covered.
By maintaining and building strong relationships with the media, and providing timely responses to issues, the team has generated significant coverage on topics such as decarbonisation, longer semi-trailers and border issues. Between 26 April and 23 May, the team achieved 156 items of editorial coverage, creating the opportunity for 27 million people to see Logistics UK’s opinions.
COVERAGE AT A GLANCE: THE NUMBERS
National online and printed press – 13
Broadcasts - 8
Online (transport, regional and trade) – 112
Magazines (printed transport and trade magazines) – 23
FTA Ireland coverage – 1
DECARBONISATION
An interview was arranged on the Sky News “Ian King Live” programme following the publication of Logistics UK's Electric Vehicle Report. Coverage for the report was also achieved in around 40 online news outlets, including the Sky News website, Yahoo! UK & Ireland, Yahoo! Canada, regional radio websites and trade publications. Logistics UK also featured in an article in The Times on John Lewis PLC's call for the government to speed up the phase-out of diesel lorries.
LONGER SEMI-TRAILERS
Interviews were negotiated for Logistics UK’s spokespeople on BBC Radio 2's Jeremy Vine Show, LBC News, talkSport and BBC Radio Kent following the go-ahead being given for longer semi-trailers. Logistics UK’s comments were also widely published in the press, including City AM and regional and trade publications.
BORDERS
Logistics UK’s comments on the introduction of the new Entry and Exit System (EES) at the UK’s borders were published in The Guardian: the business group was also mentioned in an article on the subject in the Daily Mail. Coverage was achieved in the Financial Times and The Guardian on the draft Border Target Operating Model following a roundtable meeting with Baroness Neville-Rolfe, and Logistics UK was quoted in an article on the Financial Times website on how ending free movement has changed the haulage industry.
DRIVER SHORTAGE
The press team negotiated coverage of Logistics UK’s opinions and data from the 2022 Skills Report in an article in the Financial Times on the driver shortage.
THE MONTH AHEAD
Over the next month, the Logistics UK media team will be focusing on policy related issues such as the Retained EU Law bill and the Border Operating Model. The team will also be working on promotion of Logistics UK’s new events programme for 2023, with particular focus on Fleet Engineer, which takes place on 22 June, the Transport Manager of the Year competition and the Next Generation Van conference.
Have you got a story? If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to highlight some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact Freya, Lauren or Jackie in the media team at press.office@logistics.org.uk – we look forward to hearing from you!
Published On: 25/05/2023 16:00:00
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