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A month in the media – April 2024
April has been a busy month in the Logistics UK press office, with key topics generating media interest including the next stage of the Border Target Operating Model, the introduction of the new EU entry/exit system and Logistics UK’s membership of the Critical Imports Council.
By establishing and strengthening strong relationships with the media and providing timely responses to issues and announcements, the Logistics UK press office team has ensured the opinions of its members are kept in the headlines.
Between 28 March and 23 April 2024, 208 items of editorial coverage were placed by the team, creating the opportunity for around 556 million people to see Logistics UK’s opinions.
Coverage at a glance: the numbers
National online and printed press – 4
Broadcasts – 61
Online (transport, regional and trade) – 110
Magazines (printed transport and trade magazines) – 27
FTA Ireland coverage – 6
Border checks
Logistics UK took part in an interview on BBC World, and the item was syndicated across 18 national and regional BBC TV stations, including BBC News Channel, BBC Wales, BBC Scotland and BBC London.
An interview was also broadcast on over 40 Global Radio news bulletins throughout the country, including LBC, Capital, Heart and Smooth radio stations, and Logistics UK’s comments were published on the LBC website.
EU entry/exit system
Logistics UK’s comments on plans for the introduction of the EU entry/exit system were included in the print edition of i newspaper and on the inews, Daily Express and MSN websites.
Critical Imports Council
Logistics UK was confirmed as a founder member of the UK government’s new Critical Imports Council and David Wells OBE, the group’s Chief Executive, participated in the inaugural meeting of the group which took place on 17 April 2024 at the Foreign, Commonwealth and Development Office in London.
Logistics UK also provided a quote from David for the Department for Business and Trade’s official announcement and the formation of the council was widely reported in the national and trade media.
Driving tests
Logistics UK's comments on DfT proposals to allow young people to take their HGV theory tests before obtaining a provisional licence were published by GB News and a range of trade publications.
The month ahead
The media team will continue to raise awareness of members’ opinions on issues affecting the sector, and will publicise the industry’s asks of the next government as we approach a general election.
There will be continued focus on the introduction of the Border Target Operating Model and the challenges it presents for the industry, as well as the introduction of the EU Entry/Exit system later in the year.
The team continues to focus on the skills shortage, promoting the Generation Logistics campaign at every opportunity, as well as promotion of Logistics UK’s exciting 2024 events programme, which includes the Fleet Engineer and Transport Manager conferences, and the Logistics Awards.
Have you got a story?
If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to highlight some of the great work your organisation is doing, we would love to hear from you.
We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise.
And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press.
Please contact the media team at press.office@logistics.org.uk – we look forward to hearing from you!
Published On: 25/04/2024 15:26:52
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