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A month in the media – January 2024
Logistics has maintained a high profile in the media during January, with the Logistics UK press office providing comment on a variety of issues to ensure its members’ views continue to be represented.
Key topics generating media interest of note include: the ongoing situation regarding attacks on shipping in the Red Sea, the launch of Logistics UK’s Election Manifesto, and the widespread strikes in Northern Ireland.
By establishing and strengthening strong relationships with the media and providing timely responses to issues and announcements, the Logistics UK press office team has ensured the opinions of its members are kept in the headlines.
Between 28 December 2023 and 23 January 2024, 61 items of editorial coverage were placed by the team, creating the opportunity for around 550 million people to see Logistics UK’s opinions.
Coverage at a glance: the numbers
National online and printed press – 4
Broadcasts – 5
Online (transport, regional and trade) – 37
Magazines (printed transport and trade magazines) – 13
FTA Ireland coverage – 2
Red Sea shipping
Logistics UK's comments on the implications for trade of the current situation in the Red Sea were broadcast on Channel 4 News and published in the Financial Times, on FT.com, MSN UK and Mail Online.
Skills shortage
Logistics UK's statistics were quoted in an article on the shortage of warehouse workers, which was published in the print and online editions of the Financial Times.
Northern Ireland strikes
Interviews took place on UTV Live, BBC Radio Ulster and BBC Radio Foyle on the widespread strikes in Northern Ireland.
The month ahead
Over the next month, the press team will take every opportunity to promote the organisation’s Election Manifesto, which was launched last week and is aimed at the political parties as they prepare for the next general election, as well as starting to build awareness of the regional manifestos which are to be launched to coincide with the regional mayoral elections.
The team will also continue to share members’ opinions on the introduction of new border checks, as well as reacting to breaking news stories as they unfold.
The industry’s ongoing skills shortage will remain a focus as well as continuing promotion of the Generation Logistics campaign at every opportunity.
The team continues preparations for the promotion of Logistics UK’s 2024 events programme.
Have you got a story?
If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to highlight some of the great work your organisation is doing, we would love to hear from you.
We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise.
And, as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press.
Please contact the media team at press.office@logistics.org.uk – we look forward to hearing from you!
Published On: 25/01/2024 14:05:00
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