🕒 Article read time: 2 minutes
Generation Logistics Case Study
Niall Delargy, Senior Marketing Executive – Motia.
As a Senior Marketing Executive at Motia, Niall is responsible for creating and executing marketing campaigns to drive growth and brand awareness in the fast-paced logistics industry.
Niall’s role required at least two years’ experience in a similar B2B marketing role as well as experience using social channels and having proficiency in tools such as WordPress to manage the company website and an understanding of activities including SEO and Analytics.
Niall also completed his undergraduate degree in Business Management at Queens University in Belfast and went on to complete a further Masters Degree at Ulster University in Digital Media Communications.
He was ready for a change from his previous job and was actively seeking a new role when he came across the job advert on LinkedIn and connected with the advertising recruiter to find out more information about Motia.
Niall was drawn to Motia as it is a fast-growing company with a cool new brand and innovative telematics products that are helping to revolutionise the logistics industry.
As a marketer, he is excited to help Motia build brand awareness and reach new customers.
“I’m passionate about sustainability and safety,” he says, “so I’m thrilled to be working with a company that is using technology to make the logistics industry more efficient and eco-friendly.
“Marketing roles are often limited to a few specific activities but the best thing about my role is getting exposure to the whole spectrum of marketing activities.”
He particularly enjoys working on case studies with Motio’s customers to highlight how the company has helped to transform its fleet operations on a day-to-day basis.
“It’s also rewarding to highlight important metrics such as fuel saved, reductions in carbon emissions and hours saved from automating processes,” says Niall.
One of Niall’s biggest accomplishments to date has been increasing the Motia LinkedIn following from 396 to 870 and counting – an increase of 120% in less than a year.
Published On: 24/07/2025 14:00:00
Comments Section
If you are a Logistics UK member login to add comments.
