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A month in the media – February 2023
The past month has been another busy one in the Logistics UK press office, with the team continuing to ensure that the business group maintained a significant presence in the news.
Key topics that generated coverage of note include the expansion of the London Ultra Low Emission Zone, the upcoming Spring Budget, driver facilities and HGV weight limits, all of which featured prominently in the media this month. By maintaining and building strong relationships with the media, and providing timely responses to issues, the team has ensured that the views of members are heard on these – and other – issues. The team achieved 161 items of editorial coverage between 26 January and 22 February, creating the opportunity for 9.5 million people to see Logistics UK and its messages.
Coverage at a glance: the numbers
National online and printed press – 3
Regional press – 3
Online (transport, regional and trade) – 117
Magazines (printed transport and trade magazines) – 35
FTA Ireland coverage – 3
LONDON ULTRA LOW EMISSION ZONE
Logistics UK achieved coverage in the print and online editions of The Independent, on Yahoo! UK and Ireland and in several other publications for its comments on the expansion of the London Ultra Low Emission Zone.
BUDGET SUBMISSION
Logistics UK's submission to the government ahead of the Spring Budget, urging it to maintain the cut in Fuel Duty to protect the economy, was widely covered in the media.
DRIVER FACILITIES
At a Transport Focus event on driver facilities, Logistics UK highlighted the issues HGV drivers face regarding roadside facilities and the need for drastic improvement, and its comments were widely published in the trade press.
HGV WEIGHT LIMITS
Following the government announcement outlining increased HGV weight limits to support the transition to alternatively fuelled and zero emission vehicles, Logistics UK’s comments achieved widespread media coverage.
THE MONTH AHEAD
The Logistics UK media team will be reacting to breaking news stories as they unfold, as well as continuing to focus on the skills shortage, with promotion of the Generation Logistics campaign at every opportunity, and promotion of the Discover Logistics Careers weekend which takes place in March. The team will also be working on promotion of Logistics UK’s new events programme for 2023, in particular Supply Chain Resilience – Logistics UK’s Annual Business Conference – which will be held in London on 23 March.
Have you got a story? If you are keen to speak to the media about a pressing issue – from skills shortages to fuel costs, urban restrictions to future logistics – or to shout about some of the great work your organisation is doing, we would love to hear from you. We are also keen to hear from those with personal achievements to shout about – maybe moving a very unusual load, staff members who have received special awards or with unusual hobbies or expertise. And as always, the media is keen to talk to women working across the industry – we are particularly on the lookout for female drivers who are happy to talk to the press. Please contact Freya, Lauren or Jackie in the media team at press.office@logistics.org.uk – we look forward to hearing from you!
*www.logistics.org.uk/media
Published On: 23/02/2023 16:00:10
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