As Head of Marketing for CEVA, Lydia manages all UKI marketing activity, working broadly to oversee the entire marketing mix rather than specialising in just one aspect.
Lydia holds an undergraduate degree in marketing, as well as a further qualification from The Chartered Institute of Marketing, and was approached by a recruiter for the job at CEVA. She hadn’t worked in logistics before, but didn’t consider that to be an obstacle to applying:
“Marketing skills are very transferable across industries. I have good theoretical and practical marketing knowledge, plus people management skills, and therefore a move into a new industry was appealing as I could apply my existing skill set.”
Having picked up knowledge of the industry quickly through the variety of projects she gets to focus on with her team, Lydia loves that she has the ability to work across departments with so many different people on a regular basis. She counts seeing radio, TV and outdoor ads go live as particularly proud moments in her work to date.
