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FORS partners with road safety scheme, Project EDWARD

Content sponsored by FORS


FORS, the Fleet Operator Recognition Scheme, has joined forces with Project EDWARD, the UK’s biggest platform for showcasing good practice in road safety, to promote road safety standards.

Project EDWARD, which stands for ‘Every Day Without a Road Death’, champions the work being done to support road safety around the UK. Looking holistically at every aspect of safety on the roads, the Project EDWARD team highlights the importance of vehicle safety systems, driver training and speed awareness, as well as the planning, design, and engineering of the road networks.

The partnership will see the two road safety advocates work together to raise awareness of the important role fleet operators have to play within the road safety arena. In particular, FORS will be promoting Project EDWARD’s theme for this year ‘Safer Mobility, Everyone’s Responsibility’ to its community; providing a free, downloadable toolkit to encourage fleet organisations to get involved and spread the word.  

Commenting on the partnership, FORS Concession Director, Ian Henderson, said: “One of the most fundamental elements of FORS is the desire to raise road safety standards and support operators in their aim to follow best practice. Project EDWARD’s commitment to road safety closely mirrors our mission and aspirations, so we felt it was important we became involved as a strategic partner. We look forward to working with the team at Project EDWARD to make our roads a safer place and get our community of 4,700 accredited operators involved too.” 

Project EDWARD has been running since 2016 and is best known for its ‘Week of Action’ initiative. The campaign invites leaders in road safety to join a national road trip visiting those companies, schemes and individuals who are going above and beyond in their commitment to improving road safety. Project EDWARD then showcases these initiatives through a programme of daily broadcasts, webinars, social media content and media engagement activity. 

To download the free Project EDWARD toolkit, please visit:  

www.fors-online.org.uk/cms/project-edward-week-of-action-toolkit/  

Published On: 18/05/2023 16:00:00

 

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