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Government launches THINK! campaign to promote Highway Code changes
The government launched its latest THINK! road safety campaign earlier this week (12 July 2022) to encourage drivers, pedestrians and cyclists to give each other space and be considerate to other road users.
The campaign promotes recent changes to the Highway Code, which highlight that it is not vehicles that make journeys, but people. It follows the first phase of the THINK! campaign in February to boost safety, mutual respect and responsibility on our roads.
HIGHLIGHTING RECENT CHANGES TO THE HIGHWAY CODE
The Travel Like You Know Them campaign will promote the recent changes to the Highway Code, which helps improve road safety for people walking, cycling and horse riding.
The campaign offers a snapshot into the lives of people who use the roads, aiming to help people see beyond the mode of transport and improve understanding of how others see and use the road.
Travel Like You Know Them is targeted at everyone who uses the road, with an emphasis on motorists and those who have a greater responsibility to reduce the risk they may pose to others, as per Highway Code’s new hierarchy of road users.
The campaign follows the first phase of the THINK! campaign launched in February to highlight the changes to the Highway Code, with 87% of people surveyed being aware of the changes.
FOCUS ON THE PERSON, NOT THE VEHICLE
Roads Minister Baroness Vere said: “People tend to see cycles, lorries and cars on the roads rather than thinking of the person using them – but it could be your family member, your friend or your colleague.
“We have some of the safest roads in the world, but I am determined to make them even safer, particularly as more people choose to walk, cycle and ride for their journeys.
“This campaign encourages everyone to see the person behind the wheel or handlebars, to build more understanding of others on the road, and help keep everyone safe.”
FOSTERING MUTUAL RESPECT
Travel Like You Know Them aims to foster mutual respect to embed the new Highway Code rules in the day-to-day behaviour of people driving, walking and cycling alike.
The changes to the Highway Code establish a clear hierarchy of road users, ensuring that greater responsibility sits with those who do can do the greatest harm.
Denise Beedell, Public Policy Manager, Logistics UK, said: “Safety is a top priority for our members, so we are delighted that the government has launched this high-profile campaign to improve road safety for those most at risk. I encourage all our members to become fully acquainted with the new rules in the Highway Code, particularly in relation to the new guidance on changing pedestrian and cyclist priorities.”
For more information about the changes to The Highway Code, please read the briefing note issued by Logistics UK’s policy team.
*www.logistics.org.uk/campaigns/road-safety
Published On: 14/07/2022 16:00:46
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