As a Senior Marketing Executive at Cubo, Niall is responsible for creating and executing marketing campaigns to drive growth and brand awareness in the fast-paced logistics industry.
Niall’s role required at least two years’ experience in a similar B2B marketing role as well as experience using social channels and having proficiency in tools such as WordPress to manage the company website and an understanding of activities including SEO and Analytics.
Niall also completed his undergraduate degree in Business Management at Queens University in Belfast and went on to complete a further Masters Degree at Ulster University in Digital Media Communications.
Niall was ready for a change from his previous job and was actively seeking for a new role. He came across the job advert on LinkedIn and connected with the advertising recruiter to find out more information about Cubo. Niall was drawn to Cubo as it is a fast-growing company with a cool new brand and innovative telematics products that are helping to revolutionize the logistics industry.
As a marketer, he is excited to help Cubo build brand awareness and reach new customers. “I’m passionate about sustainability and safety,” says Niall, “so I’m thrilled to be working with a company that is using technology to make the logistics industry more efficient and eco-friendly.”
Marketing roles often get limited to a few specific activities but the best thing about Niall’s role is getting exposure to the whole spectrum of marketing activities. He particularly enjoys working on Case Studies with our customers to highlight how Cubo have helped to transform their fleet operations on a day-to-day basis and it is rewarding to highlight important metrics such as fuel saved, reductions in carbon emissions and hours saved from automating processes.
So far, a great accomplishment has been increasing the Cubo LinkedIn following from 396 from when Niall started in the role to 870 and counting – an increase of 120% in less than a year.
