Home News Features Compliance

🕒 Article read time: 2 minutes

Generation Logistics Case Study


Niall Delargy, Senior Marketing Executive – Cubo

As a Senior Marketing Executive at Cubo, Niall is responsible for creating and executing marketing campaigns to drive growth and brand awareness in the fast-paced logistics industry.

Niall’s role required at least two years’ experience in a similar B2B marketing role as well as experience using social channels and having proficiency in tools such as WordPress to manage the company website and an understanding of activities including SEO and Analytics. 

Niall also completed his undergraduate degree in Business Management at Queens University in Belfast and went on to complete a further Masters Degree at Ulster University in Digital Media Communications.

Niall was ready for a change from his previous job and was actively seeking for a new role. He came across the job advert on LinkedIn and connected with the advertising recruiter to find out more information about Cubo. Niall was drawn to Cubo as it is a fast-growing company with a cool new brand and innovative telematics products that are helping to revolutionize the logistics industry.

As a marketer, he is excited to help Cubo build brand awareness and reach new customers. “I’m passionate about sustainability and safety,” says Niall, “so I’m thrilled to be working with a company that is using technology to make the logistics industry more efficient and eco-friendly.”

Marketing roles often get limited to a few specific activities but the best thing about Niall’s role is getting exposure to the whole spectrum of marketing activities. He particularly enjoys working on Case Studies with our customers to highlight how Cubo have helped to transform their fleet operations on a day-to-day basis and it is rewarding to highlight important metrics such as fuel saved, reductions in carbon emissions and hours saved from automating processes.

So far, a great accomplishment has been increasing the Cubo LinkedIn following from 396 from when Niall started in the role to 870 and counting – an increase of 120% in less than a year.

Published On: 12/12/2024 15:00:00

 

Comments Section

If you are a Logistics UK member login to add comments.

There are no comments yet.



Latest articles

Member alert: Storm Éowyn - Red weather warnings issued with damaging winds forecast

The Met Office has issued red weather warnings for wind for the island of Ireland as well as central and southwestern areas of Scotland on Friday.

Read time: 2 minutes

View article

Pothole Britain: Future of Roads Minister visits the UK's “worst area”

Future of Roads Minister Lilian Greenwood, marked National Pothole Day on 15 January with a visit to the JCB Factory outside Derby, to see cutting-edge technology aimed at helping councils tackle potholes. She operated a JCB "Pothole Pro", a machine that can fix a pothole in eight minutes, with a cost of around £30. The machine is currently used by 20 local authorities.

Read time: 2 minutes

View article

Logistics UK responds to Trade Strategy call

Logistics UK has responded to the Department for Business and Trade’s call for views on the forthcoming Trade Strategy, highlighting that the logistics industry is vital to the UK economy and trade.

Read time: 2 minutes

View article

Next page

New Van Policy Research Survey launched

E-news archive

You can also view our e-news archive here.

E-news archive

Interested in Membership?

Get in contact using the Membership Enquiry Form.

Membership Enquiry Form

Logistics Magazine Portal

The hub for finding relevant and informative features, news & compliance guides from Logistics Magazine

Logistics Magazine Portal Home

Sponsorship Opportunities

Learn more about advertising on the new digital Logistics Magazine, with a variety of advert options to reach 30,000 relevant readers.

Sponsorship Opportunities

Magazine Contents

News

Logistics Magazine will cover all the latest news on stories breaking in the industry, including developments on COVID-19,  Brexit, Clean Air Zones, transport law and decarbonisation.

News

Features

Our frequent features will tackle the broader issues affecting logistics such as the COVID-19 vaccination programme, technology and innovation, the political and economic landscape, global trade and the drive to reduce emissions across all transport modes.

Features

Compliance

Each month we explore a different topic in depth in our popular Compliance section, while each week we will publish answers put to our Member Advice Centre team.

Compliance

View Supplements and Previous Printed Editions

View Supplements and previous printed editions of Logistics Magazine here.

Previous