How Continental’s multi-solution approach revolutionised CEMEX’s operations 

Rising fuel costs, tightening sustainability targets, and the constant pressure to minimise downtime mean that fleets increasingly require high-quality tyres, backed up by a complete package of products, services, and digital innovations.  

Continental Tyres has positioned itself as that partner, supporting businesses with a combination of premium new and retread tyres, advanced digital monitoring systems, and a collaborative, transparent way of working. 

Now more than a decade into its partnership with Continental Tyres, multinational building materials company, Cemex, continues to be impressed by the brand’s holistic approach to tyres. 

Since its inception in 1906, Cemex has grown to become a market leader in ready-mixed concrete and a leading supplier of building and construction materials including asphalt, mortar and screeds.  

Cemex’s relationship with Continental Tyre Group initially began back in 2011, when the business integrated solutions from leading tyre retread brand, Bandvulc, into its operations. It was around this time that Cemex became one of the first companies to utilise Continental’s range of digital solutions. 

Now, Continental is the exclusive tyre solution provider for Cemex in the UK, with a mix of new and retread tyres fitted across the fleet. Additionally, every vehicle in its aggregates and cement fleet is fitted with Continental’s tyre pressure monitoring system, ContiPressureCheck.  

Carl Milton, Cement Logistics Manager, UK at Cemex, explains: “Just like many other fleet operations, vehicle downtime was initially the biggest hurdle for us to overcome – much of this time lost was caused by issues relating to tyres.  

“Continental’s digital solutions have also been game-changing for Cemex. Ever since we implemented them across our fleet, we quickly realised a significant reduction in out-of-hours callouts, and the number of blowouts has reduced to as little as one or two a year.” 

“The email alerts we receive from the ContiConnect platform take things one step further – it doesn’t just inform the transport team of issues as they arise, but it also helps tyre providers to prepare in advance”, Nigel Ponton, UK Fleet Engineering Manager at Cemex, explains. 

While Continental’s suite of products and services are fundamental to the partnership’s success, so too is the working relationship between both companies. 

“Our working relationship is so strong, that we are often invited to trial new test sets of tyres. Not only does this allow us to see where improvements can be made to our operations, but our feedback also goes a long way in helping Continental to develop and refine its own product range.” 

“For a long time, we were stuck in a cycle of contracts that couldn’t deliver the quality of products and services that we were promised. We broke that cycle with Continental. We entered into an open-book relationship with the brand, and ever since, the benefits just keep coming. From lowering our overall driving costs to enhancing the durability and performance of our vehicles, the results are clear”, Carl explains. 

Speaking of Continental’s collaboration with Cemex, Pina Wallace, Account Manager at Continental, said: “It continues to be a pleasure to work with the Cemex team, and we’re so pleased to see that our products and services have helped to maximise fleet efficiency and safety in all areas of their operation.”