Help show young people what driving in logistics really looks like

Be a part of a widespread effort to change how young people see driving careers by submitting your stories to Generation Logistics’ Drivers: Unpacked campaign.

Delivered in partnership with Logistics UK and its members, the campaign is striving to reform how young people view driving, challenge stereotypes and showcase the reality of modern driving roles.

Generation Logistics is asking for short, authentic case studies and contributors that highlight:

The positives of life as a professional driver today

Career progression, earnings and long-term opportunity

Different personality types and backgrounds suited to driving

Lifestyle benefits – freedom, independence, and variety

The real people behind the wheel

These stories will underpin Generation Logistics’ social media and PR content, ranging from quick, informal ‘in-cab’ interviews to Top Trumps-style driver profiles and case studies. Together, they will help young people see driving not as a last resort but as a skilled, respected and future-proof career choice.

If you can support the campaign, please get in touch with Bethany Windsor by 27 February: [email protected]

Thank you for helping to show young people what driving in logistics really looks like and why it matters now more than ever.