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Generation Logistics

Generation Logistics is a sector-led, government-backed campaign that has brought the industry together to shift perceptions and encourage the next generation of talent to consider logistics as a career of choice.

Since its launch in mid-August 2022, the campaign has created over 3.1 million engagements through creative, youth-centric PR and social, supported also by radio and out of home advertising, with the aim to increase awareness of the diverse opportunities that exist. has attracted over 590,000 visits and is growing. Innovative plans are now afoot to deepen engagement specifically with 13-24 year olds in our second campaign year, working in partnership with a world-leading education provider.

As Executive Members, can we call on you to Join the Movement and protect the nation’s supply chain?